Redefining Luxury City Living

Concord London’s three latest addresses are shaping the future of luxury living by introducing a new standard of elegance and style into the heart of the English capital.

Pictured Above – Marylebone Square

Three stunning new developments by Concord London – W1 Place, Marylebone Square, and Principal Tower – reflect no just architectural excellence, but a dedication to crafting extraordinary living experiences that balance contemporary design with historical charm. These landmark developments are redefining city living, providing residents with a blend of sophistication, comfort, and world-class amenities.

W1 Place

The recently launched W1 Place is a rare new build address on the iconic Great Portland Street, comprising just 36 bespoke homes. The collection of elegantly designed one, two, and three-bedroom apartments offers residents an ideal retreat within the city with easy access to the vibrant foodie scene of nearby Fitzrovia, for the very best of both worlds.

The development’s stone façade, adorned with lantern bay windows and cast aluminium balustrades, is a nod to the location’s rich architectural heritage. The attention to detail is evident throughout the design, from the elegant exterior to the carefully crafted interiors. Spanning eight storeys, the one to three-bedroom apartments are designed to offer spacious living areas, light-filled open-plan interiors, and impressive ceiling heights.

It’s not just the design that offers residents the best. W1 Place is situated at the meeting point of two of London’s most desirable locations and contrasting locations: the village charm of Marylebone and the energetic restaurant, bar, shopping and leisure scene of Fitzrovia. This makes it an ideal option for those who seek a luxurious, peaceful retreat in the heart of the city, but still want to be within walking distance of London’s cultural and entertainment hubs. Prices from £1.59m.

Marylebone Square

Just a short distance away is Marylebone Square, a development that has transformed a prime area – just off the famous high street – that had remained untouched since the 1960s. As the first complete city block to be created in Marylebone in nearly 50 years, Marylebone Square is a testament to Concord London’s commitment to revitalising one of the capital’s most loved neighbourhoods, where it has had a presence for over 20 years.

Marylebone Square features 54 meticulously designed apartments and penthouses, offering a blend of modern luxury and classic elegance. The development’s showpiece is its stunning inner courtyard garden, featuring curated landscaping and an elliptical pond for a tranquil sanctuary in the heart of the city.

A feature found in few other new build developments, each property also enjoys a porch-like entrance, cleverly designed to appear almost as if they are floating, with a series of breezeways providing direct access to – and high levels of privacy for – each apartment.

Inside the residences, every detail has been carefully considered for an enhanced living experience. Expansive open-plan layouts, floor-to-ceiling glazing, and sliding glass doors fill the homes with natural light. Bathrooms feature exquisite marble walls by Salvatori, and stone tops complemented by bespoke walnut vanity units, whilst each bedroom has been elegantly crafted. The development also includes a collection of penthouses featuring private terraces with breathtaking views, spacious interiors, and contemporary designs. These thoughtfully designed spaces are ideal for both entertaining and daily life, offering a level of comfort and sophistication. Prices from £3.25m.

Principal Tower

On the other side of the city, situated on the edge of the Square Mile and Shoreditch is Concord London’s landmark address, Principal Tower. Rising 175 metres, this striking residential tower is one of the tallest in London and offers unparalleled views of the capital’s skyline. Designed inside and out by the globally renowned architecture firm, Foster + Partners, Principal Tower is not only a symbol of modern urban living but also an architectural masterpiece.

The crown jewel of Principal Tower is its duplex penthouse, spanning the 48th and 49th floors. This 265 square-meter (2,855 sq.ft.) residence boasts curved floor-to-ceiling glazing that wraps around the entire space, offering uninterrupted panoramic views of London’s iconic landmarks. Priced at £9.9 million, this penthouse represents the ultimate in sky-high luxury living.

Residents of Principal Tower also have access to a suite of luxury amenities that rival those found in five-star hotels. An infinity pool, spa, sauna, state-of-the-art gym, private cinema, residents’ lounge, and mezzanine bar are all available for relaxation and socialising. The last remaining apartments are priced from £2.83m.

Further information – w1.place | marylebonesquare.com | principaltower.com