Nemiroff Kicks Off “That’s My Spirit” Campaign: A Shared Spirit of the EPL
Nemiroff has unveiled the next big step in its ambitious “That’s My Spirit” campaign, bringing together its four Premier League partner clubs —Aston Villa, West Ham United, Everton, and Fulham. This landmark event marked a unifying moment for football and spirits enthusiasts alike, held at the iconic Tate Modern in London.
Partnering with four storied clubs, Nemiroff celebrates what it means to stand together – to cheer louder, dream bigger, and embrace the ‘Pulse of the Game’. Each partnership reflects a shared vision for resilience, community and excellence.
- Everton: The “People’s Club” mirrors Nemiroff’s dedication to heritage and community. Together, they champion resilience and pride.
- Aston Villa: With a legacy of success, Aston Villa aligns with Nemiroff’s blend of tradition and innovation, celebrating victories both on and off the pitch.
- West Ham United: “I’m Forever Blowing Bubbles” encapsulates hope and perseverance, values deeply ingrained in Nemiroff’s journey.
- Fulham: Known for their loyal fanbase, Fulham exemplifies unity and strength, resonating with Nemiroff’s enduring spirit.
Football is more than just a sport – it’s a bond that unites us across rivalries, distances and cultures. From matchday rituals to post-game celebrations, Nemiroff will become the companion of choice for those who live and breathe the game. When the final whistle blows and the crowd erupts, Nemiroff is there to celebrate the joy of winning and during defeats, Nemiroff stands as a reminder that true fans never stop cheering, and true spirits never break.
Nemiroff CEO Yuriy Sorochynskiy, explains: “For over 150 years, our brand has stood as a symbol of strength and authenticity, thriving through wars, revolutions, and economic transformations. Today, we carry that legacy forward with pride, knowing that we represent not only a brand but a nation that refuses to be defeated.
“The Premier League embodies these same values—uniting communities worldwide through moments of brilliance, inspiring teamwork, and a shared passion for the beautiful game. Together, Nemiroff and the EPL are more than a partnership; we are a testament to the human spirit, the power of sport, and the shared belief that challenges are meant to be overcome.”
Sponsoring Premier League clubs enables Nemiroff to connect with millions of football fans, offering them more than just a drink, but shared moments of celebration and camaraderie. Through exclusive club-inspired cocktails, matchday activations and initiatives that unite fans beyond rivalries, Nemiroff will create tangible links between supporters and their teams. The partnership also extends beyond the pitch, introducing innovative campaigns, digital engagement, merchandise collaborations, and support for grassroots football programs.
Through these partnerships, Nemiroff not only reinforces its position as a global powerhouse but also becomes a symbol of shared triumphs and unwavering resolve. Together with its Premier League FC partners, Nemiroff invites fans worldwide to embrace the pulse of the game and celebrate life’s victories – one toast at a time.
To celebrate the partnership, the brand hosted a landmark event at The Tate Modern, in London, marking a unifying moment for football and spirits enthusiasts alike. Partners, club legends, media personalities and influencers gathered to experience a vibrant fusion of Ukrainian hospitality and British culture. Guests indulged in signature cocktails inspired by each club ‘To Villa’, ‘The Spirit of the Blues’, ‘Sweet Caroline’ and ‘Blowing Bubbles’ – expertly paired with fusion dishes by Anton Vasyliev, Executive Chef of Mriya Neo Bistro. The event was highlighted with a ceremonial signing of the “Team 1872” football, a bespoke artifact symbolising the historic collaboration, which will be subtly woven into the campaign’s promotional materials.
Further information – Nemiroff