Setting a shining example
Leading luxury lab-grown diamond brand Astrea London is busy disrupting the mined gemstone industry, and anticipates sparkling sales in the year ahead
Astrea London, the leading name in sustainable high-end jewellery, is redefining luxury fashion accessories with their superior range of lab-grown diamonds. Throughout 2024, consumers chose Astrea’s finery for the perfect blend of elegance, ethical responsibility, exquisite craftsmanship and value. Following a phenomenal international response since its launch in April 2024, Astrea’s founders predict a complete takeover of mined diamonds within the next five years.
According to Co-Founder Claire Ferrini: “I received my first lab-grown diamond from my grandmother 30 years ago when I was a teenager; she knew it was the future of the diamond industry. At Astrea London, we firmly believe that lab-grown diamonds will replace mined stones in less than five years. Our customers love that they’re not only getting beautiful, high- quality gems but also supporting sustainable practices at more accessible prices. This Christmas, we were thrilled to see lab diamonds taking centre stage as the perfect seasonal gift.”
Following a presence in Provence’s luxury Villa La Coste hotel, Astrea is fresh from launching a stand-alone boutique within the magnificent entrance lobby of the Fairmont Windsor Park in October 2024 – the first boutique of its kind dedicated to sustainable and lab-grown diamonds within a luxury hotel. Their dedication to setting a new global standard has ensured their position as forerunners in ethical luxury jewellery, with sales of over £1m since their launch last April and £500,000 in the lead-up to Christmas. This year will see them partner with London’s Four Seasons Membership Club, following Christmas events in association with Rolls Royce, and with the likes of supermodel Coco Rocha wearing Astrea gems to red carpet events in Cannes.
A cut above
Founded by Nathalie Morrison and Claire Ferrini, Astrea London’s collections combine cutting-edge technology with precise execution, offering stones that are optically, structurally and chemically identical to mined diamonds, minus the environmental and ethical consequences. Last year saw lab-grown diamonds become a rapidly emerging favourite for those seeking brilliance and beauty that align with their values, with sales projected to reach over $55bn by 2030 – a forecast proven by Astrea London’s growing customer base.
Timeless yet contemporary
With their singular take on contemporary sophistication – and with official gemologists unable to differentiate between Astrea’s lab-grown diamonds and the mined variety – their pieces have become the ideal gifts for loved ones or cherished personal investments. The brand’s designs are in the D, E, and F colour varieties, which correspond to the 1% of the world’s top-quality stones and can be customised to suit every style – from classic solitaires to contemporary statements, ensuring beautiful and timeless items for exquisite gifts.
“Christmas became a showstopping point in an extraordinary year for lab-grown stones. Astrea London is now a focal point for the finest in ethical jewellery. 2025 will see us continue to launch new collections that further our brand of conscious opulence,” said Co-Founder Nathalie Morrison.
About Astrea London
Astrea London creates the finest quality luxury lab-grown diamond jewellery in D, E and F coloured VS1+ stones, which are equivalent in quality to the top 1% of mined stones worldwide. Every stone is fully traceable, causes no humanitarian/ecological disruption and zero water pollution. Astrea London uses the maximum amount of renewable energy possible and is committed to working towards a zero-carbon footprint. The Astrea London collections are available online, and at the world’s most luxurious establishments, including Villa La Coste, Provence, and Fairmont Windsor Park, Surrey.
Astrea offers both ready to wear collections and a seamless bespoke service. Please visit astrealondon.com to find out more.