Denon Partners With Katy Perry to Promote Its Tech-Forward PerL Earbuds Through a One-Of-A-Kind Creative Collaboration
Innovative Campaign Highlights the Fusion of Personalisation Technology and Katy Perry’s Newest Music and Forthcoming Album
Denon, a pioneer in personal and audio technology, and their latest innovative product the Denon PerL True Wireless earbuds with Masimo Adaptive Acoustic Technology (AAT), is thrilled to announce a ground-breaking global partnership with iconic pop star Katy Perry. The partnership coincides with the launch of Denon’s “Your Music Tuned Your Way” campaign and marks the beginning of an exciting new era for both the celebrated audio brand and the globally renowned music artist.
Through the fusion of Denon’s signature sound and ground-breaking Masimo AAT technology, listeners will embark on an auditory journey marked by unparalleled depth, detail, and clarity, tailored precisely to their individual hearing profiles. By crafting a custom hearing profile based on your ear’s full hearing response, Denon PerL earbuds create an ultimate listening experience for fans that will enhance their connection to Katy’s new music.
“Music has always been a huge part of my life. It’s not just about listening; it’s about feeling every note and experiencing the music in a way that resonates with who I am – immersed in every detail. And Denon PerLs deliver that. They sound made just for me,” said Katy. “This partnership aligned perfectly with the timing of my new dance-pop record and will help my fans tap into a sound experience that’s as unique as they are. With Denon PerL, my fans will feel every beat of their favourite songs, including my new single, “Woman’s World” and upcoming album.”
Katy Perry, known for her bold individuality and innovative music, is the perfect embodiment of Denon’s commitment to delivering personalised and high-quality audio experiences. The creative collaboration partnership kicks off with the launch of a dynamic 60-second commercial and integrated global campaign, which is a creative tour de force that merges cutting-edge technology with Perry’s vibrant musical talent. The commercial, set to begin airing globally on July 2, features her soon-to-be-released song titled “Woman’s World,” and is peppered with hints teasing Katy’s forthcoming album for a fun interactive element that is sure to engage viewers.
“Our latest campaign is a dynamic fusion of Denon’s dedication to sound innovation, and Katy’s modern musical artistry,” said Blair Tripodi, Chief Operating Officer of Masimo’s consumer brands. “This partnership unites the personalisation capabilities of Denon PerL with Katy’s spirit of individualism and self-expression, which is visually represented using Denon’s iconic hearing profile aura. Denon PerL is a modern product that stands out and apart from the crowd, just like Katy and her new music.”
The creative elements of the campaign will be reflected throughout digital and print ads, social media and influencer integrations, out-of-the-home, connected TV, point-of-sale, and retail marketing moments. The media mix will be seen globally in major markets across the United States, Europe, and Asia Pacific. This partnership heralds a new era of marketing collaboration between Denon and Katy Perry, with more exciting projects on the horizon. As the campaign unfolds, fans can look forward to a series of innovative experiences and content that will continue to push the boundaries of audio technology and musical expression.
Discover the power of truly personalised listening, as Denon redefines the audio experience with pop icon Katy Perry. Denon PerL and PerL Pro are available at www.Denon.com for £189 and £299, respectively.