Low Calorie Prime Time Lager

19th June 2023 | by The Luxury Report Editor

Prime Time lager, low calorie, low carb beer founded by Made in Chelsea star Harvey Armstrong

Founded in 2019 by Made in Chelsea star Harvey Armstrong and business partner Sam Holmes, they have created a lager that appeals to the growing number of individuals who want to maintain a healthy lifestyle but still have fun. In their own words, Prime Time was born out of a ‘conflicting love triangle’ between beer, fitness and good times.

They have launched two varietals, Prime Time Classic and Prime Time Caffeine. Both have the same ingredients with Prime Time Caffeine having an additional 50 mg of caffeine (equivalent to half a cup of coffee) to give you that extra pick me up.

Both beers are light and crisp in taste and being gluten free the bloating feeling you get with other standard beers is eliminated:

Prime Time is low-calorie and low-carb, gluten-free and vegan certified
A 330 ml serve of Prime Time contains 95 calories (30 % fewer calories than any other beer on the market) and 4 g of carbohydrates (63% less carbs than any other beer on the market)
Prime Time Classic and Prime Time Caffeine have an abv of 4.2%
Prime Time Lager has committed 100 % of all profits collected from the sales of their branded merchandise sold online, to the creation of care packages for the homeless across the UK. Harvey and Sam believe everyone has the right to have the opportunity to live in their prime.