Chinese New Year 2024 began on Saturday, February 10th, 2024, and celebrations culminate with the Lantern Festival on February 24th, 2024

There’s the chance to ‘try before you buy’ at the incredible luxury ski-in ski-out Hidden Dragon chalet in Veysonnaz, in the heart of the 4 Vallées ski area of Switzerland. To celebrate the Chinese year of the dragon the owner of the celebrity pad, which usually costs up to 125,000 Swiss Francs (CHF) for a week, is available at huge discounts for all stays during the dragon year. 

Ashlee Benis, owner of Hidden Dragon chalet, said: “I hope our 2024 promotion, celebrating the mighty Dragon year, will entice people to experience the magic of our mountains and fill the chalet and my heart with sweet memories. It would be a pleasure to share the hidden gems of this little corner of earthly paradise with potential buyers.” 

Ashlee explained: “The powerful Chinese New Year of the Wood Dragon is soon upon us, February 10th 2024 takes us into a new cycle, promising a year of transformation. The year of 2024 carries the numerology of 8: the luckiest number in Asian culture as it is associated with prosperity and good fortune. In celebration of this, and the fact that everyone needs some extra TLC after some tough times in recent years, we are offering a gift, all weeks of the year will be sold at 88% of the list price. The week of the 10th February 2024 will be the first discounted week at 88,888 CHF and as we love a celebration we will celebrate with special Hidden Dragon surprises!”

Ashlee pledged charity support from each booking in the dragon year: “Like everyone, who prays for a happier and more peaceful planet, I have been heartbroken by the images of suffering around the world and we would like to donate 8% of your booking price to the brave souls who are helping to deliver emergency supplies and support to the babies and children affected by war. www.warchild.org.uk

A stay at Hidden Dragon, with gourmet dining, spa and chauffeur services, will restore and rejuvenate even the most discerning of guests. Accommodating up to 12 guests in over 700m² of laidback luxury and fabulous facilities across four levels, the chalet is sumptuous accommodation for families, friends, or multi-generational holidays for precious time with loved ones. Alpine-chic living with Asian accents and feng shui principles combine to create a unique and relaxing interior.

If guests fall in love with the chalet they can buy it. Owner Ashlee Benis, had the incredible chalet built in 2009, she is seeking enquiries from potential buyers with a genuine love of the mountains and nature. This is a unique chance to experience this mega chalet before potentially becoming the guardian of its future. 

“Creating Hidden Dragon was a dream come true and seeing it come to life with the love and laughter of our many guests from all around the globe has been a true delight. After 15 ski seasons, I think it’s time to hang up my chalet girl shoes, I’ll be focusing on new creative endeavours but the Swiss Alps will still be my home. There’s a local expression: ´Valais gravé dans mon cœur’ (Valais is engraved in my heart).”

Hidden Dragon is the perfect ski destination. The chalet’s location is an idyllic mountain hideaway offering seclusion and serenity with far reaching views of the Rhone valley. With direct access to the piste at an altitude of 1500m Hidden Dragon is in the heart of the 4 Vallées (Verbier); the largest ski area in Switzerland comprises of nine interlinked ski stations with more than 410 km of ski runs. The ski area continues to develop with new lifts and links being planned and installed. Combined with the extensive local off-piste options, ski touring and heli-skiing, it is no wonder some argue that the 4 Vallées region is one of the most challenging and diverse ski territories in Europe, if not the world.

When not relaxing in the chalet, hot tub or being treated in the spa, non-skiers can enjoy a wealth of outdoor activities locally including snowshoe tours, winter hikes, ice-skating, husky-sledding, tobogganing, paragliding, and zip line. The area has lively Après-ski venues and the winter season ends with Nendaz Snowvibes festival.

Jeremy Rollason, Savills Ski Director for Austria, France & Switzerland and Veysonnaz resident, commented: “Veysonnaz may not have the notoriety of its Verbier cousin but remains the 4 Vallées best kept secret. Speak to any ski guide and they will tell you that the skiing is off the charts. The infamous Piste de l’Ours is a must for any self-respecting skier who fancies themselves as the next Dave Ryding or Bode Miller (who often hung out here for winter training). There is no other ski station in the 4 Vallées that better accesses the largest ski area in Switzerland.”

“Hidden Dragon is Veysonnaz’s own best kept secret – an oasis of calm, tranquillity, and exclusivity, tucked away from the “paps” and the madding crowd.”

Wellbeing is a key part of the Hidden Dragon holiday ethos, equipped with spa, sauna hot tub and wellness areas that are tranquil and serene.

Ashlee, Hidden Dragon chalet owner, said: “We noticed post-pandemic burn out and have a rejuvenation programme to help with symptoms such as long covid and anxiety. At Hidden Dragon we have avant-garde technologies in our spa using frequency medicine such as bioresonance, which was created for NASA/astronauts, and other alternative healing modalities.”

The Hidden Dragon chalet team provide luxury service for guests throughout the year, with hiking, biking, rejuvenation retreats, holistic holidays with a range of wellness techniques and high vibe nutrition to reinvigorate the mind, body and spirit.

Privacy and discretion are ensured, enabling visitors to escape and unwind at Hidden Dragon. The chalet is set in 2 acres of grounds and is accessed by a private road. The chalet is less than 5 minutes by car from Veysonnaz village centre, 20 minutes from Sion Airport, an hour from Chamonix, less than 2 hours from Geneva, and 2 hours from Milan by train.

Hidden Dragon chalet has books full of fabulous reviews, one guest wrote: “You could travel the world to find the perfect holiday experience… or you could get straight to the point and spend a blissful week right here at Hidden Dragon. It’s divine! Thank you!” 

Ashlee said: “We provide exclusive luxury alpine holidays with a holistic twist. Exceptional service to ensure the happiest of memories. We promise that our guests will leave us happier, healthier, reenergised and refreshed! It’s the end of an era and we want to say thank you to all past guests and celebrate together for one last hurrah.” 

Dan Frith, Owner of luxury ski agent Ski Boutique, “With the nice big surprise (snow) dump in autumn and early December, we kicked off the 2023/4 ski season with a bang and conditions are excellent, especially in higher resorts. Obviously at Ski Boutique with our HQ in Zermatt, we’re a big fan of the Swiss Alps and know many of our clients have a special soft spot for the skiing and (après skiing!) in this country. For those still dreaming of some snow time, there are great deals to be had. Our top pick for a last minute alpine getaway is a 7 night all-inclusive stay at one of our most loved Swiss chalets: Hidden Dragon, who are offering a special promotion celebrating the lucky Year of the Dragon with huge savings on their usual prices. Based in the heart of the 4 Vallées and with easy ski access to Mont Fort at 3333m, you’re guaranteed snow til the end of the season. So grab yourself a deal! Bon ski!”

For more information and to book, or buy the chalet, visit www.hidden-dragon.com

Donna Richardson – Travel Journalist