OHMG® Partnership with Waitrose grows across UK
OHMG will soon be available in over 60 Waitrose branches nationally from November 2024, after announcing the extension of its partnership with the national retail giant. Within the portfolio of branches, OHMG will be listed in a number of selected London locations of the retailer. OHMG will also continue to be available nationally at www.waitrose.com.
Waitrose has listed the popular Multi-Variety 4-Pack featuring the four original OHMG flavours:
– Au Naturel for Natural Sparkling Magnesium Water for pure REFRESHMENT
– Peach & Rosemary with Ashwagandha, to aid mental FOCUS.
– Blackcurrant with Vitamin C to help support IMMUNITY.
– Raspberry & Lemon Balm to encourage a sense of RELAXATION.
Also listed is the best-selling Raspberry & Lemon Balm 4-Pack.
Matt Blake, soft drinks buyer at Waitrose & Partners, said, “It’s clear that customers want drinks that will help support their active lives, without compromising on taste. We’ve enjoyed seeing the growth in popularity of OHMG’s magnesium drinks since introducing the brand to Waitrose shoppers in 2023. OHMG has been a great partner, and we look forward to working closely with them to continue to grow sales across our stores and at www.waitrose.com.”
Stuart Walsh, OHMG Co-founder, said, “We’re committed to expanding OHMG’s presence across the UK and are excited to see this growth reflected in an increase to over 60 Waitrose branches nationwide as well as online at www.waitrose.com. We are particularly excited to be entering selected London locations of Waitrose & Partners. It’s a privilege to collaborate with Waitrose, a brand that shares our values of offering quality at a great value. Our goal with OHMG is to provide delicious hydrating drinks, while delivering significant functional benefits.”
Studies show that more than 70% of us are deficient in Magnesium, primarily due to our lifestyles and stress levels. Magnesium helps reduce stress, anxiety and supports mental well-being. As a newly certified B Corporation, OHMG is more dedicated than ever to fostering “OHMG Goodness” through responsible and innovative business practices.
About OHMG Brands
OHMG® Brands Limited was founded in the UK in 2020 with a view to launching OHMG Magnesium Water using Magnesium as its main functional ingredient. With a focus on sustainability and purpose, OHMG Brands aims to expand its distribution across the EU, MENA and US within the next 5 years while continuing to explore new flavours and formats, developing many new friendships along the way.
OHMG Magnesium Water features zero sugars, zero sweeteners, zero calories and each of the five products in the range are enriched with Magnesium that helps reduce tiredness and fatigue. The RSP is £1.99 per can and available online through www.ohmgwater.com and through select UK Retailers.